Cut your tax bill by 30%.
At $500K you hand the IRS about $200K. Our clients keep roughly $60K a year of that.* If you don't save $25K, you don't pay us.
You earned it. How much are you actually keeping?
Drag to your rough income this year. These are directional estimates — the real numbers come from a proper look at your situation.
You get one good run.
Ask your CPA why the bill is so high. You'll get a version of “you made a lot this year.” Ask how to pay less and the honest answer is “make less.”
That isn't incompetence. Tax strategy was never their job. But it means nobody is watching what you keep — and we have watched creators go from millions to nothing because of it.
Money comes in faster than sense
A first $300K check lands. Three rents, a leased car, a rented Lambo for the views. It feels infinite, so it gets spent like it's infinite.
Then the tax season nobody planned for
US creators can't outrun global tax. The bill arrives, there's no bookkeeper, no deductions tracked, no cash set aside. It's the month you made zero — with $480K still going out the door.
Nothing left to sell
Five years of "I'll deal with it later" ends one way. The audience moves on, the IRS takes its share, and there's no business underneath to sell — because it was all built on rented land. The most common ending in this industry, and the most preventable.
Two ways in.
Not an accountant. Not a course. The finance team that runs your money, so you can stay in front of the camera.
Compass
You want the playbook and our team on call. You still drive.
- Every move high earners use to pay less, written so you can actually follow it
- Three one-to-one sessions to get you set up properly
- Private Slack access for questions as they come up
- A community of serious creators sharing what actually works
- The receipt app: snap it, and you know instantly if it counts
Inflection
You want it gone. We implement, we file, you review the wins.
- A monthly sit-down with Elton, our Head of Tax
- We make every move for you. You approve, we do it.
- Every receipt and write-off tracked, so nothing gets missed
- Tax filing included, done by licensed professionals
- Your books, your numbers and a direct line to us on Slack
Four phases that turn what you earn into what you keep — then multiply it.
Every creator we work with runs the same proven path. Where you start depends on your income; where it ends is a legacy.
Guard
Stop the bill before it forms. The structure you file under, the deductions you capture as they happen, and the timing of income you can still move — the three decisions that have to be made before December 31, not after.
Organize
One clean picture of your money — every income source and expense in one place, and a reserve set aside on every payout so April is a checkpoint, never a crisis.
Leverage
Put what you kept to work — retirement plans that are the largest legal deduction available to you, a buffer for the slow months, and financing against your earnings instead of idle cash.
Deploy
Put your wealth to work — deploy into real assets, deals, and an institutional fund. Turn a viral moment into a legacy that outlasts the run.
The strategies are proven. Most creators just never hear them.
Illustrative figures — your numbers depend on your situation and jurisdiction. Every strategy implemented by licensed professionals.
Typical self-employment tax saved on $100K profit from one structural election alone (US).
Per-item de minimis threshold — gear expensed immediately, no capitalisation argument needed.
Self-employment tax on your first $100K as a default LLC — the leak the S-corp election fixes.
Deductible retirement contributions available to self-employed creators (US solo plans).
Of tax-free home rental to your own business for shoots and meetings (US Augusta rule).
The reserve rule — set aside on every payout, so April is a checkpoint, never a crisis.
Start with the Audit — the number before the invoice.
We won't quote you until we've read your last two years.
You get one number: what you overpaid, and what we can still get back. In writing, inside a week.
If it isn't at least twice our fee, we tell you not to hire us. And we refund the Audit.
Your overpayment number
Earned, kept, left on the table. From documents you already have.
Your clean money picture
What's reserved. What's committed. What you can actually spend.
2x our fee, or we refund it
Documents only. Nothing connected to your accounts.
Credited in full against any engagement.
Midas is built for you if…
- You made $250K+ this year. You could not tell me what you'll owe.
- Cash is piling up and nobody has told you what to do with it.
- Your accountant files last year. Nobody plans next year.
Not advice. A system that runs.
Six things every engagement delivers.
A real person, every month
Elton Lalaj, CPA. Same guy every time, not a call centre.
We do it, not you
We set it all up and run it. You don’t learn anything.
Your taxes get filed
By a licensed CPA. Federal and state, done.
Snap it, forget it
Photograph a receipt in WhatsApp. That’s the whole job.
The tax money is already set aside
A slice of every payout moves the day it lands. April stops being a shock.
Twice our fee, or free
If the first review finds less, you don't pay for it.
The track record behind the Audit.
Results from our Head of Tax's professional practice. Individual outcomes depend on your situation — that's what the Audit establishes.
Not every creator has the same money problem.
So we don't sell them the same thing. Where the income looks like a real business, our platform does the heavy lifting. Where it's personal, our people do.
TikTok Shop & commerce creators
They're e-commerce operators — COGS, ad spend, affiliate commissions, sales-tax nexus, marketplace payouts. Real books, real complexity, and more business-savvy than most. This is where the Midas platform earns its keep.
Fastest-growing segment. A trillion-dollar trajectory, and almost nobody serving their finances.
Traditional creators
Brand deals and ad revenue — lumpy 1099 income, fewer line items, but the same tax bomb and the same feast-or-famine cash. Their need is a profit coach and a wealth plan more than a dashboard.
Reached best through the pain: "your first tax season shouldn't be a surprise."
High-earning independents
The creators making serious money with the least guidance and the most exposure. Highest willingness to pay, most in need of structure — handled with discretion, and with jurisdiction handled carefully.
A people business first. Trust and privacy before any tool.
One team, four partners, behind every creator.
You get a single point of contact. Behind them sits a stack most creators could never assemble on their own.
Tax, bookkeeping & accounting
Filed right, tracked all year, built around how creator income actually behaves.
Wealth management
Savings moved into index funds, real estate and real assets, plus deal flow.
Revenue financing
Cash for the dip months — so a slow algorithm never turns into predatory debt.
The AI expense tool
Snap a receipt, get an instant deductible verdict. Bookkeeping without the shoebox.
No dashboards to learn. You just text Midas.
Snap a receipt in WhatsApp and the Midas agent reads it, categorises it and files it to your books — then lends against it and shrinks your tax bill. All legal, all documented, so tax season stops being something you fear.
Cafe · $18.50 · Client Dinner · 12 Jan✓ logged & synced to QuickBooks
Snap it in WhatsApp
Every receipt read, categorised and filed instantly, with the business purpose recorded. No app to learn, no shoebox, nothing reconstructed in April.
Cash for the slow months
Draw against what you've already earned — fair terms, funded fast. Never a predatory lender again.
Watch it shrink
Your estimated tax falls in real time as Midas finds every deduction — legally. No April surprise, no audit to fear.
And when you want the whole picture, it’s already assembled.
Connect the channels you already sell on — TikTok Shop, Shopify, Amazon, Stripe, QuickBooks — and ask it questions in plain English. These are real screens, not mockups.
Ask "what's my revenue?" in plain English and Midas breaks it down by channel — Amazon, Shopify, TikTok, brand deals — in one answer, even netting out discounts and returns. This is why commerce creators are the sweet spot: their money lives across platforms, and nobody else stitches it together.
Live P&L, cash flow, burn rate, runway and a financial-health score — plus a month-over-month snapshot the AI writes on its own. A creator sees exactly what they keep, and what a slow month does to them, before it happens.
Why we built Midas.
Hey — I'm Lavine.
I run Zenith, a CFO firm. Over the last few years we've built the finance function behind 100+ founders — biotech, e-commerce, software. Real companies, real books, real exits.
And the more creators we met along the way, the more obvious it became: this is where we could add the most value. Founders have CFOs, boards and advisors watching their money. Creators have a manager who takes a cut of the next deal and an accountant who shows up once a year. Nobody is actually protecting what they keep.
Most creators we review are overpaying tax — often by as much as 30%. Not because they're careless. Because nobody ever built the structure around them that every serious business already has.
That's Midas. The financial team I kept wishing existed for every creator who sat across from me: find what you're overpaying, fix the structure, put the money to work — so the run you're on becomes wealth that outlasts it.
— Lavine
I’m Kyle.
I’ve spent nearly ten years inside the creator economy. I’ve managed five of the world’s top 20 TikTok creators, run partnerships with Apple, Samsung, Disney, DoorDash, Nike and Skittles, and built my own audience past 3 million. I helped my daughter build one too.
So I’ve seen this from most angles. Including the one nobody posts about.
I’ve worked with creators who made life-changing money, sometimes in a matter of months, with nobody around them who knew what to do with it. I’ve watched careers end and the money go with them. Not because anyone was careless — because the moment arrived before the infrastructure did.
Getting millions of views doesn’t guarantee they keep coming. What you do with the opportunity while you have it matters as much as growing the audience did.
Creators shouldn’t have to become financial experts. But when the moment comes, they should have the right ones around them. That’s why I’m here.
— Kyle
I’m Carter.
I’ve spent my career building and scaling offers in the creator and coaching economy. Which mostly means I’ve watched how creators get sold to — constantly, and badly.
Creators get pitched every day and advised almost never. Everyone wants a cut of the next deal. Very few people are interested in what happens to the money after it lands.
So the standard I hold us to is simple: everything we put in front of you should be worth your time before you’ve paid us anything. The playbook, the assessment, the audit — they exist so you know your number before you decide anything at all. If the answer is that you don’t need us, we’ll tell you.
— Carter
The team behind your money.
Lavine Hemlani
Founder of Zenith, the CFO firm behind 100+ founders across biotech, e-commerce and software. A decade building, buying and structuring companies across the US, UK and Dubai. He started Midas after noticing that creators move more money than most of the founders he works with, and have almost nobody watching it.
Carter Turnbull
Has built and scaled offers across the creator and coaching economy for years. At Midas he owns how creators find us and what the first conversation feels like — on the view that creators get sold to constantly and advised almost never.
Kyle Kaplanis
Nearly ten years on the front lines of the creator economy. Managed five of the world’s top 20 TikTok creators, executed millions of dollars in brand partnerships with Apple, Samsung, Disney, DoorDash, Nike and Skittles, and built his own audience past 3 million. He has watched creators earn life-changing money and lose it — which is exactly why he is here.
Elton Lalaj, CPA
Two decades in public accounting, specialising in entertainment, hospitality and real estate. Founder of Lalaj CPA Group — the practice that prepares and files for every Midas client. He designs your plan personally and leads every strategy session, and he is the one who signs off before anything is claimed.
Matthew Singer
Runs operations and delivery — the machinery that makes sure what we promise actually happens every month. He also leads the wealth side: what happens to the money once the tax work has freed it up.
Shreyas Manchanda
Chief Growth Officer at Zenith, where he works on capital markets — debt placement, private credit and project finance. At Midas he runs financing: getting creators cash against income they have already earned, on fair terms, so a slow month never turns into a bad decision.
The Midas tax team.
Tax consulting and compliance for corporations and high-net-worth individuals, across domestic and foreign industries.
Taxation, financial reporting, regulatory compliance and advisory for businesses needing full financial management.
Tax preparation and accounting support across the firm's corporate and individual client base.
Tax consulting, compliance and dispute resolution — hospitality, construction and professional services businesses.
Full-cycle accounting, tax compliance and financial advisory — including production companies.
Comprehensive bookkeeping and day-to-day financial management across auditing, construction, banking and fashion.
Bookkeeping and annual tax preparation for hospitality, construction and professional services clients.
Meticulous bookkeeping and financial records — monthly accounting updates, sales reporting and compliance support.
Bookkeeping, financial reporting support and transaction management for small and mid-sized businesses.
Our board.
Evan Meagher
Seed investor at FOG Ventures. Former chief financial officer of CoreWeave.
Jimmy Ku
Venture partner at 10X Capital. Previously head of growth at Flutterwave.
Nikhil Arora
Chief executive of Epignosis. Previously senior roles at GoDaddy, WeWork and Intuit.
Richard Pattle
Co-founder of Indian asset manager True Beacon. Former vice chairman of Standard Chartered Private Bank.
Let's see if Midas is a fit.
Takes under a minute. We take on a limited number of creators at a time, so this helps us prioritise the right people.
The Assessment.
Everything you need to know your number — before you spend a dollar with us. Four things, all free, in about a week.
The Playbook
All 16 strategies high-earning creators use, in plain English. Yours to keep, whatever you decide.
The 5-min assessment
Nine questions below give you a directional estimate of what an unplanned year is costing you.
The Audit
Your last two years reviewed by our Head of Tax — what you overpaid and what's recoverable, in writing.
45-min strategy session
Sit with Elton Lalaj, CPA. You leave knowing your number and your options — even if that's "do nothing yet."
Start with the 5-minute assessment.
Nine quick questions — you'll see your estimate the moment you finish.
Learn to run your money like the top 1% of creators — with our team behind you.
Compass is for creators who want to stay hands-on: you get the full playbook, real sessions with our team, and a room of serious creators — and you run the system yourself, with us on call.
The guide & content library
Every strategy in the Creator Tax Playbook, expanded — structure, deductions, retirement, timing — in plain English, updated as rules change.
Three 1-on-1 strategy sessions
Sit down one-on-one with our team, map your situation, and set your structure and plan for the year.
Private Slack access
Questions as they come up — "can I expense this?", "what do I set aside?" — answered by people who do this daily.
The community
A room of creators at your level sharing what actually works — deals, structures, mistakes avoided.
The expense app
Photograph any receipt and see what's deductible on the spot — your documentation builds itself.
Upgrade path
When you're ready to hand it all over, Compass credits your way into Inflection.
Eight modules. Every strategy. In order.
Built from the sixteen strategies in the Creator Tax Playbook — taught in the order they compound.
Financial hygiene
Separate accounts, clean books, the 25–35% reserve, and reading your own P&L — the foundation everything sits on.
Structure
LLC vs S-corp, the election, reasonable salary, and the QBI deduction — with the real math.
The deduction system
Real-time capture, home studio (actual method), audit-ready documentation that survives scrutiny.
Vehicles & Augusta
Mileage vs actual vs depreciation, the 6,000-lb rules — and the Augusta rule done with proper comps.
Retirement & health
Solo 401(k) to ~$70K, HSA, 100%-deductible premiums — the self-employed wealth stack.
Quarterlies & timing
Estimated payments, safe harbors, and the year-end moves that expire December 31.
People & plans
Family on payroll, the accountable reimbursement plan, and paying your team properly.
Wealth foundations
What to do with excess profits — deployment basics and your first look at enterprise value.
The S-corp election on its own typically saves a creator around $9,500 a year in self-employment tax. That is one of sixteen strategies inside Compass — and on its own it already covers the year, with $3,500 left over.
Everything you’ve paid is credited in full if you move up to Inflection.
The whole tax side — handled, implemented, filed.
Inflection is for creators past the point of doing it themselves. Our Head of Tax runs your strategy, our team implements every piece, licensed professionals file — and you review the wins once a month.
Monthly strategy session
A standing session with Elton Lalaj, CPA — our Head of Tax — what's changing, what's next, what it's worth.
Full implementation
Structure, elections, timing, retirement plans — every strategy executed for you, not explained to you.
Expense & deduction capture
Every receipt read, categorised and filed with business purpose logged — audit-ready by default.
Tax filing included
Federal and state returns prepared and submitted by licensed, registered professionals.
Monthly books review
Your books reviewed every month for tax opportunities — nothing waits until April.
Slack access
Direct line to the team between sessions — decisions checked before you make them, not after.
Inflection runs the first two phases.
Guard
Structure, deductions and timing — the bill cut before it forms.
Organize
Clean books, clean picture, tax reserved on every payout.
Leverage
Retirement, buffer and financing — what you kept, working.
Deploy
Real assets, deals and enterprise value.
A following isn't an asset. A company is.
Right now, most creators don't own a business — they own a very well-paid job that stops the day they stop. Legacy fixes that: the full tax engine underneath, real CFO work on top, and the structural work that turns an audience into something a buyer could actually purchase. The best time to know what you're worth is years before anyone offers.
The full Inflection engine
Monthly strategy with our Head of Tax, full implementation, capture, filing, books review, Slack.
Real CFO work
Forecasting, cash planning, unit economics and board-grade reporting — the finance function behind 100+ founders at Zenith, applied to your business.
Building enterprise value
Turning personal income into a company someone could buy: recurring revenue, products, team, systems — value that exists beyond your face.
Owner independence
Structuring the business so revenue doesn't depend entirely on you — the single biggest driver of what a buyer will pay.
Exit readiness
Learning what buyers pay for, cleaning the books for diligence, and preparing the business to sell — years before you want to.
Wealth & deal access
Excess profits deployed into real assets through a regulated financial entity, plus select opportunities when they fit.
Quarterly board reviews
A board-style sitting on your whole picture: earned, kept, deployed, enterprise value, and what's next.
Legacy is the only tier that runs all four phases.
Guard
Structure, deductions and timing — the bill cut before it forms.
Organize
Clean books, clean picture, tax reserved on every payout.
Leverage
Retirement, buffer and financing — what you kept, working.
Deploy
Real assets, deals and enterprise value.
What a planned year actually looks like.Anonymized
Client identities are never published — every case study is anonymized by profile, platform and income band. The figures below are illustrative models showing how the strategies stack; anonymized results from our Head of Tax's engagements replace them as each client's year completes.
TikTok Shop creator
| Strategy | Impact |
|---|---|
| S-corp election + salary design | $19,400 |
| Augusta rule (documented comps) | $14,000 |
| Solo 401(k) stack | $23,500 |
| Vehicle + depreciation | $14,200 |
| Home studio (actual method) | $4,100 |
YouTube creator
| Strategy | Impact |
|---|---|
| S-corp election + salary design | $11,900 |
| Retirement contributions | $16,000 |
| Health premiums + HSA | $9,300 |
| Accountable reimbursement plan | $6,200 |
| Home office (actual method) | $3,800 |
Subscription creator
| Strategy | Impact |
|---|---|
| Entity restructure + salary design | $28,000 |
| Defined-benefit retirement plan | $46,000 |
| Short-term rental + cost seg | $38,000 |
| Augusta rule (documented comps) | $14,000 |
| Equipment + studio (§179) | $12,500 |
Instagram & brand-deal creator
| Strategy | Impact |
|---|---|
| S-corp election + salary design | $16,800 |
| Solo 401(k) employee + employer | $21,000 |
| Accountable reimbursement plan | $7,400 |
| Content production & equipment (§179) | $9,600 |
| Travel & location shoots, documented | $5,900 |
Course & community creator
| Strategy | Impact |
|---|---|
| Entity restructure + reasonable comp | $34,000 |
| Defined-benefit / cash balance plan | $71,000 |
| PTET election (state workaround) | $29,500 |
| Family payroll, properly papered | $11,200 |
| QBI positioning + timing | $18,000 |
Podcast & newsletter creator
| Strategy | Impact |
|---|---|
| S-corp election + salary design | $8,700 |
| SEP-IRA contribution | $12,400 |
| Health premiums + HSA | $6,800 |
| Home studio (actual method) | $4,300 |
| Q4 timing on renewals | $3,600 |
No names, handles, or identifying details are ever shown — yours wouldn't be either.
The Creator Tax Playbook.
The strategies high earners actually use — S-corp math, the Augusta rule, real-time deduction capture, retirement stacking and the advanced tier — organized for creators, in plain English. Tell us where you are and it's yours.
Keep what you built.
If you're earning real money and want it to still be there in five years, tell us where you are and we'll show you what we'd build under you.